Today we are joined by Delphine Winter of The 530 & CO. sharing 4 great tips on outsourcing in order to be more efficient, scroll down to see the full article!
4 Reasons WHY Your Business Should Outsource: Social Media 101
by Delphine Winter
As a business owner myself, sometimes I wonder, why would I outsource when that is exactly what I do for a living? Here’s the easy answer, because TIME is MONEY. But here’s the longer answer:
As business owners, we are dedicated to putting our entire life on hold for our company. Which means, sacrificing sleep, family time, even eating! No one ever told us that we would never.stop.working, did they? But that’s the beauty of having our own business; we love what we do so much, that we don’t ever want to stop… until you burn out. Right?
I’m here today on behalf of my Creative Solution company, to tell you that it’s OK to outsource for certain tasks that are so tedious day to day.
1. Do what you know how to do.
As a social media “expert” you don’t see me going to houses fixing electrical circuits, do you? Do you see me building housing developments or fixing a leaky roof every day? I highly doubt it… If you did, it must be my long lost twin! My point is, is that sticking to what you know best is KEY to having and maintaining a successful company. For several reasons really.
For example, if you’re an artist, creating masterpieces, you didn’t go to school to then post it on social media right? No one taught you in Leonardo Devinci 101 how to post a proper social media post to your Instagram or Facebook I’m sure… and that’s OK. Why? Because you have a talent that most people don’t have! Meanwhile, companies like ours are looking to not only HELP you as an individual shine as an artist, but also as a company looking to sell those paintings and grow your online presence. As mentioned previously, time is money!
2. Allowing creativity to flow.
Having someone else involved in the creation of your content, or even just your copy allows your audience to witness different sides of your company. For example, if you are posting everyday on your business's page about how funny and cute animals are… then I come in and post recipes on delicious fall treats for animals, it’s a good mix between the two!
Our biggest motto within our company, is that we will always allow our clients to have full reign, as long as they trust our company to deliver good copy, and good content.
3. Outsourcing allows you to have a LIFE.
When outsourcing, you have time to not only focus on doing what you love, but it also allows you to have a life outside of your business! Not having to worry about when to post, what hashtags to post, what exactly to post, and how many likes you’ll get, sounds amazing huh?
4. Blogging is tedious!
Take it from me, I know how long and tedious writing a blog post is, but that’s why we love doing it for our clients! Did you know we outsource for our blog? That’s because we want to take the time to focus on our client’s blogs to help them grow their SEO (Search engine optimization). Blogging allows others searching the web to find you, so the more you post a blog, the more traffic your website will get!
Choose who you outsource to. Do they charge too much for posting simply on your Instagram for you? Do they have packages that include blogging? Blogging is such an important step when creating your online presence, which can be a whole other blog in itself!